Case Study #3: Affordable Website Redesign and Marketing Plan

“Thank you! It looks great!!” – Jacquelyn R., Real Estate Attorney

Situation when Client came to us:  Client came to us with a non-mobile responsive website that had broken links/images and was running on an outdated platform (see ‘Before’ screenshot below). The client wanted to give the site a facelift, incorporating a more modern design and, even more importantly, wanted it to function properly on all mobile devices. Google stated as of May 2015 that there were more searches from mobile devices than desktop, and this was of utmost awareness to us during this build. Moreso, Google has also stated any non-mobile friendly sites are now being penalized in the search results… not good if you have a non-mobile friendly website and are looking to rank highly in the search engines to drive more potential customers to your business.


Methods and Results: First, we discussed with the client what main key points they needed in the build. This included keeping the Facebook feed integrated into the Home page and collaborating on some new image work throughout the site. With an emphasis on designing for mobile devices, I knew we’d want to incorporate a ‘click-to-call’ button when viewing the site from a cell phone. The client already had sound content on their current site, so that sped up the redesign time. After a few mockups/rough drafts were sent, we landed on a design we were both happy with – and that functions great both on desktop and mobile! (see ‘After’ screenshot below)

affordable web marketing

Tracking – Analytics and reporting:  Included in the site redesign package, we set the client up with Google Analytics and integrated it into the new website. Now, the client is able to see tangible statistics and data gathered in real time (see Analytics screenshots below) to track overall effectiveness and progress of their  website. Don’t just guess where people are coming to your site from, know! We value transparency and believe the more data we can provide to the client the better. We send each client an End of the Month Report email that includes this Google Analytics data, time tracking of our efforts and tasks, and a link to view your live keyword rank tracking and progress.

local business web marketing
local business website designs

Takeaways:  This client took advantage of our ‘Micro’ plan program, getting this new website redesign and tracking for $499… Just a month or two after this project was complete the client was already referring our services to friends, “Zachary, Ben did a great job with my website as you can see 🙂 I hope you both can connect and discuss potentially working together.” -Jacquelyn R.  If you’d like to see a free redesign of your current website, reach out to us today. If you like it, we can discuss what needs to happen to make it yours!

Ongoing site promotion / Advanced strategy:  This client chose a micro level on-going subscription with us, covering hosting and support as well as developing local business listings and linkbuilding each month. These subscription sizes and deliverables vary based on each client’s monthly marketing budget. This can include a wide variety of offerings such as but not limited to: Blog posting, Facebook and Google Ads, content and social media management, landing page and ad creation, bad SEO cleanup including link disavows, analytics and call tracking, and much more… No long term contracts, no fine print, just consistent efforting of modern-day best SEO and digital marketing practices. Reach out to us today if you’re interested in seeing if we could help your business.

Ben Krill, Lead Project Director

About the Author – Ben Krill, Lead Project Director

Ben has experience in international business, e-commerce, and a drive to be the best in his field.  Ben manages our reporting, campaign setup, and technical aspects of our client’s campaigns.  You will most often interact with him on the “nuts and bolts” side of our business.  He is a firm believer in transparency and takes great pride in helping our clients achieve maximum efficiency with their marketing budget.